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General Manager, Australian Baseball League Franchise

Entity: Office of the Commissioner
Company: Australian Baseball League
Department: ABL - International



The Australian Baseball League (ABL), a collaboration between the Australian Baseball Federation and Major League Baseball, is the national league of Australia with franchises in the major cities of Australia.  The league utilizes a Minor League business model of providing fun, affordable family entertainment. 

Reporting to the ABL’s Chief Executive Officer and the Team Advisory Board, and cooperating closely with the State Baseball Association, the governing body for the sport in the team’s state, the GM will run the ABL franchise, managing all facets of the business.  This includes generating gate revenue through ticket sales, attracting corporate sponsors, marketing, brand building, community outreach, and managing operations (e.g. event management including game day promotions) to deliver an attractive product.  The successful candidate will oversee the efforts of paid staff and volunteers and will be responsible for developing and maintaining additional revenue streams that support the franchise.  The GM will serve as the public liaison of the club and will be in charge of attracting media coverage.  The GM will also direct upgrades of the facility as well as develop and execute a long-term venue strategy. 

The GM role is commercially focused and will have limited to no involvement with on-field personnel decisions. 


  • Run the day-to-day operations of the ABL franchise with paid employees and volunteers as well as with the coaching staff
  • Manage all franchise revenue and expenses, including tickets sales, sponsorships, food/beverage, merchandising, stadium and other events
  • Establish an annual business plan and develop additional revenue streams to support the franchise
  • Develop and implement a rolling three-year sponsorship and marketing strategy
  • Build the organization by recruiting, training and motivating volunteers, part-time, seasonal and other staff and by integrating operations closely with the State Baseball Association
  • Manage the ABL franchise’s relationship with the State Baseball Association, the baseball fraternity and government authorities
  • Work with the State Baseball Association to establish a Venue Development Strategy, including facility upgrades, as well as a long-term venue plan
  • Contribute to the overall success of the ABL through involvement and contribution to the ABL General Manager Network
  • Performs related duties as required


  • Bachelor’s Degree and 3 to 5 years relevant general management experience or an equivalent combination of education and experience
  • Prior experience in developing and managing operating budgets
  • Strong sales instincts and skills and demonstrated success in the areas of gaining and servicing sponsorships, ticket sales (season, group, individual) and game day / event operations
  • Marketing and Public Relations experience
  • Excellent leadership and motivational skills
  • Superior communication skills and exceptional customer service skills
  • Proven organizational management and time management skills
  • Demonstrated proficiency with information technology
  • Start-up experience a plus

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