Associate Director, Insights & Analytics

                               

Division: Digital Planning/Buying
Location: MediaCom - New York, NY
Taleo ID: 8297
Job Type: Regular

                    


Description

 

Job Title

Associate Director

Department 

Digital Analytics

Location

New York

 

Objectives of the Role:  

The Associate Director is responsible for Digital/Direct research, analysis, and insight generation for cross-industry client groups.  This position advances the understanding of online and direct marketing dynamics through developing critical business insights across our clients to increase their ROI on media investments. The Associate Director reports to the Director of Analytics.

Business Responsibilities:

  • Act as a sounding board/expert on media strategy and placement issues including media testing, media mix, target audience profiling, consumer insights, competitive understanding, and budget allocation, including integration of online and offline media
  • Provide thought leadership and tool development to elevate digital and direct media planning capabilities
  • Spearhead new analytical initiatives to drive actionable insights for our clients
  • Oversee day-to-day operation of Campaign Analysis & Reporting and Analytical capabilities for one or more clients constantly looking for process efficiencies
  • Manage and mentor a growing and diverse team while collaborating with a variety of personalities

Skills and Behaviors:

  • Extensive knowledge of digital/direct media and marketing analysis with a focus on digital, multi-media
  • Able to clearly distill complex research concepts/techniques into simple, relevant meaning for media planners and clients
  • Extensive background in interpreting direct response and brand analytics (Dynamic Logic, Insights Express, Buzz Metrics, etc.) and correlating to media spend and tactics
  • Working knowledge of ad serving platforms for the purpose of targeting and ROI solutions: behavioral and contextual targeting, re-targeting, response optimization, keyword and natural search optimization, etc.
  • Demonstrated background in both quantitative and business leadership areas
  • Strong familiarity with statistical concepts and methods

Qualifications and Other Relevant Information

  • BA/BS required
  • MBA of M.S. (Economics, Statistics, Computer Science, etc.) preferred
  • 7+ years related work experience
  • Experience with ad-serving platforms like DART and Atlas
  • Experience with cookie level analytics and Web Analytics tools like Omniture/Web Trends
  • Experience working with SAS or working with SAS experts preferred

 

EOE/M/F/D/V

 

 

                





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