Media Planner

                               

Division: Media Planning
Location: Maxus- Los Angeles, CA
Taleo ID: 8268
Job Type: Regular

                    


Description

The Media Planner plays an integral role with supporting the planning team across all aspects of the discipline.  Job responsibilities include the ownership of plan and budget data as it relates to assigned brands, the management of plan changes, and general maintenance of activity and its effect on all related outputs, including communication to implementation teams.  The Media Planner will also provide recommendations on how competitive activities can be exploited to our clients’ advantage. 

Key Responsibilities:

  • Work closely with Supervisor to prepare channel neutral media plans inclusive of target and geography analysis, budget allocation across channels, scheduling, support levels, developing and reviewing RFPs, program/site selection and reporting
  • Exercise the channel neutral approach (all channels) to media and framework for thinking
  • Effectively use Relationship Media tools to aid in plan development
  • Analyze media alternatives to recommend how to best allocate the advertising budget
  • Help develop plan metrics and responsible for analysis and related reports pertaining to KPIs
  • Manage day to day plan changes/maintenance of media plans
  • Facilitate competitive analysis on a monthly, quarterly and annual basis
  • Develop agency points of view on media opportunities for submission to the client
  • Liaise with implementation teams to ensure that deliverables align with overall plan strategies, timelines are met, and programs/results are coordinated and presented holistically to client
  • Responsible for training and development of Assistant Media Planner(s)
  • Maintain regular contact with junior level clients and account management
  • Play a key role in the budget and client billing process to ensure accuracy

Secondary Responsibilities:

  • Attend client specific and departmental meetings
  • Attend mandatory agency training
  • Participate in creative brainstorm sessions
  • Participate in new business
  • Proactively keep abreast of industry trends and share knowledge with team

Skills/Attributes:

  • Demonstrates accuracy and attention to detail
  • Ability to communicate concisely and clearly both orally and in writing
  • Self-Starter/Demonstrates Initiative
  • Ability to manage multiple projects
  • Ability to delegate and oversee Assistant Media Planner workload
  • Works well in a Team setting
  • Thrives in fast paced environment

Experience:

  • 2 years of experience in media planning  

Knowledge:

  • Understanding of media basics and concepts
  • Working knowledge of syndicated tools (MRI, comScore, etc.)
  • Microsoft Office Software (Outlook, Excel, PowerPoint, Word, etc.)

Company:

Maxus is a global media planning and buying agency and we have been named the fastest-growing media agency network for the last three years (Recma). We were named Campaign's Global Media Agency of the Year at the end of 2011 and began 2012 as Ad Week's US Agency of the Year and one of Ad Age's 'Agencies to Watch'.

We deliver a planning philosophy called 'Relationship Media' which is focused on building more profitable relationships between consumers and brands. It combines the disciplines of communications planning and customer relationship marketing with real-time data analytics.

Our services include communications strategy, media planning and buying, digital marketing, social media strategy, direct response, SEM, SEO, PPC and marketing ROI evaluation.

We have a talented team of 1,750 people in 70 agencies worldwide, and we're part of GroupM, the world's largest media investment management group that serves as the parent company for all of WPP's media agencies.

 

                





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