Social CRM Coordinator

Description

Social CRM Coordinator, TORONTO OFFICE

The Marketing Store is a global company that brings the spirit of brands to life. Our clients include a wide range of the worlds’ top brands and marketers. We have a positive culture and work environment that promotes personal and professional growth.

In 2011 the Great Place to Work Institute ranked The Marketing Store as one of the Best Workplaces in Canada.

The Social CRM Coordinator is responsible for listening and participating in social conversations between our clients’ brands and their customers and advocates.   This community management role is part of a larger comprehensive CRM strategy aimed at increasing consumer traffic and positive sentiment for leading clients and their sphere of influence. Consumers and advocates may be engaged with in social and traditional channels i.e. Sysomos / Radian 6, mail, email, and telephone to drive results. The successful candidate will report to the Account team, CRM Operations Manager and will interact with the Strategy and Creative teams.

Duties and Responsibilities

• Responding to all communications (blog comments, emails, twitter messages and forum threads)
• Monitoring/listening to our community’s needs and desires
• Use and ownership of client platforms to generate regular KPI reporting
• Build an awareness of our organization and clients, measured by sentiment and traffic
• Deliver a media platform that’s useful to the community at large, and that grows the number of advocates
• Working within the Account team, to communicate and manage all relevant escalations to ensure resolution and stakeholder buy-in

Required Skills and Competencies

• Experience in Social Media Community Management.  Knowledge of effective use of Social Media to enhance brand image and awareness
• Passionately engaged in content creation in social media
• Working knowledge of Hootsuite, Klout, Sysomos Facebook Insights and Google Analytics highly desirable
• Strong written communication skills
• Strong internal/external client-focus
• Can be both ambassador and advocate in one
• Must be able to build actionable reports and cultivate internal teams for support
• Post-secondary education in a relevant field, or equivalent experience
• 2 + years of experience, ideally in a communications field
• Strong attention to detail, and strives to ensure high overall quality
• Highly organized with an ability to work independently, under tight deadlines and shifting priorities
• Excellent interpersonal skills with a strong desire to share knowledge and work in a collaborative and collegial environment

Thank you for your interest in The Marketing Store. Please note that we will only contact candidates who are selected for an interview.

The Marketing Store is an equal opportunity employer.

www.themarketingstore.com