Media Relations Specialist

Location: CA-Los Angeles
Requisition City:
Company Order Number: 1082
# of openings: 1

Description

The Media Relations Specialist is responsible for improving the focus, quality and frequency of positive media coverage of L.A. Care Health Plan; strengthening the organization’s approach to managing its interaction with the media; ensuring that media relations initiatives are consistent with strategic organization objectives; developing and disseminating messages and executing media programs that position L.A. Care as an innovative healthcare leader in Los Angeles and in the healthcare arena nationally.
 
QUALIFICATIONS & REQUIREMENTS
 
EDUCATION:

Required:
Bachelors in Communications, Public Relations or Journalism

Preferred:
Masters in Communications, Public Relations or Journalism

Licenses/ Certifications:
Preferred:
Accredited Public Relations (APR)


Foreign Language:

Preferred:
Spanish

EXPERIENCE:

Required:
5-7 years of relevant and increasing responsibility experience; existing relationships with regional, community, ethnic and industry journalists; deep understanding of current social media trends and opportunities; superior writing, editing and interpersonal skills (writing samples will be required); ability to quickly and concisely draft a wide range of high-quality materials; demonstrated ability to handle multiple projects at once and on deadline. Proficiency with Microsoft Office (Word, Excel, Access, PowerPoint);

Preferred:
Experience within a healthcare organization, nonprofit or public agency. An understanding of Medi-Cal, Medicare and related public health programs, and the diverse community that L.A. Care serves is a plus.



 





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