|Employment Type:||Full time|
Campbell Ewald seeks a talented Business Analyst. The candidate should be an intellectually curious individual with a track record of success for business analysis.
*Helping to identify and quantify marketing and communications opportunities for our clients
*Measuring the results of marketing communications and quantifying the return on investment on a client’s business
*Becoming a subject matter expert in client sales and marketing data
*Generating hypotheses and the analytic plans to prove, or disprove those hypotheses
*Developing insights from analysis and presenting results in a clear and compelling way to both internal and external customers
*Researching and interpreting economic and competitive trends impacting our client’s business
*Analyzing media channel performance and developing recommendations for the optimal mix
*A degree in Marketing, Statistics, Economics, or other business related field; MBA degree is preferred
*Minimum of 3+ years of work experience
*Ability to structure and analyze problems in a logical manner
*Strong written and oral communication and presentation skills are a must
*Power user with MS Excel and PowerPoint
*Must be proficient with regression analysis
*Experience with marketing and media mix modeling preferred
*Familiarity with using Visual Basic for Applications (VBA) to write macros in MS Excel
*Experience with SPSS and MS Access is a plus
*Ability to work in a cross-functional environment
Campbell Ewald strives to be the multicultural employer of choice in our industry and strongly supports equal employment opportunity.
Keywords: Business Analyst, Business Analysis, Advertising Measurement, Optimization, Media Mix Modeling
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