Business Analyst

Description

Campbell Ewald seeks a talented Business Analyst. The candidate should be an intellectually curious individual with a track record of success for business analysis. 

Responsibilities include:

*Helping to identify and quantify marketing and communications opportunities for our clients

*Measuring the results of marketing communications and quantifying the return on investment on a client’s business

*Becoming a subject matter expert in client sales and marketing data

*Generating hypotheses and the analytic plans to prove, or disprove those hypotheses

*Developing insights from analysis and presenting results in a clear and compelling way to both internal and external customers

*Researching and interpreting economic and competitive trends impacting our client’s business

*Analyzing media channel performance and developing recommendations for the optimal mix

Requirements:

*A degree in Marketing, Statistics, Economics, or other business related field; MBA degree is preferred

*Minimum of 3+ years of work experience

*Ability to structure and analyze problems in a logical manner

*Strong written and oral communication and presentation skills are a must

*Power user with MS Excel and PowerPoint

*Must be proficient with regression analysis

*Experience with marketing and media mix modeling preferred

*Familiarity with using Visual Basic for Applications (VBA) to write macros in MS Excel

*Experience with SPSS and MS Access is a plus

*Ability to work in a cross-functional environment

Campbell Ewald strives to be the multicultural employer of choice in our industry and strongly supports equal employment opportunity. 
 

Keywords: Business Analyst, Business Analysis, Advertising Measurement, Optimization, Media Mix Modeling