Customer Acquisitions Manager - Online Media Buyer
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The main goal of this role is place online ads with a focus on an ultimate CPA and ROI, specifically for Canadian traffic. The role will have a significant monthly media budget, all spends will be tracked on a very granular level in order to optimize bid placements and future buys. Mobile experience would be a plus.
· Buying Premium Canadian targeted online media. Display, text, social, dedicated emails and affiliate.
· Experience buying online media off a RTB (real time bidding) platforms
· Experience in the lead gen for daily deal sites
· CPC, CPA, CPL, rev-share affiliate network experience
· Premium site traffic media buys experience
· SEM and social media buying experience.
· Experience working / setting up ad servers.
· Retargeting experience
· Tracking pixels and campaign implementation.
· Negotiation for online media buys
· Optimization of creative for CTR rates and ultimate sale conversions
· Optimization in day parting/ geo targeting and AB MVT testing.
· Tracking results and constantly optimizing campaign.
Are you a returning applicant?
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