Customer Acquisitions Manager - Online Media Buyer

Location: Montreal -HQ
Job Code: 50
# of openings: 1


The main goal of this role is place online ads with a focus on an ultimate CPA and ROI, specifically for Canadian traffic. The role will have a significant monthly media budget, all spends will be tracked on a very granular level in order to optimize bid placements and future buys. Mobile experience would be a plus.
·         Buying Premium Canadian targeted online media. Display, text, social, dedicated emails and affiliate.
·         Experience buying online media off a RTB (real time bidding) platforms
·         Experience in the lead gen for daily deal sites
·         CPC, CPA, CPL, rev-share affiliate network experience
·         Premium site traffic media buys experience
·         SEM and social media buying experience.
·         Experience working / setting up ad servers.
·         Retargeting experience
·         Tracking pixels and campaign implementation.
·         Negotiation for online media buys
·         Optimization of creative for CTR rates and ultimate sale conversions
·         Optimization in day parting/ geo targeting and AB MVT testing.
·         Tracking results and constantly optimizing campaign.

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