To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organization.
Main Job Tasks and Responsibilities
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manage and coordinate all marketing, advertising and promotional staff and activities
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conduct market research to determine market requirements for existing and future products
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analysis of customer research, current market conditions and competitor information
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develop and implement marketing plans and projects for new and existing products
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manage the productivity of the marketing plans and projects
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monitor, review and report on all marketing activity and results
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determine and manage the marketing budget
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deliver marketing activity within agreed budget
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liaison with media and advertising
Education and Experience
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business or marketing-related degree or equivalent professional qualification
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experience in all aspects of developing and maintaining marketing strategies
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technical marketing skills
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proven experience in customer and market research
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relevant product and industry knowledge
Key Competencies
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excellent written and verbal communication skills
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organization and planning
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problem analysis and problem-solving
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team-leadership
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formal presentation skills
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persuasiveness
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adaptability
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innovation
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judgment
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decision-making
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stress tolerance
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collaboration
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