Brand Manager

Description

Delicato Family Vineyards (DFV Wines) has an immediate career opportunity for a Brand Manager in our Napa Executive office.

DFV Wines is a family-owned California winery founded in 1924. Three generations of the Indelicato family have guided grapes from vineyard to bottle and into homes and dining establishments around the world. DFV Wines is steadfastly committed to crafting and representing wines of the highest quality produced in accordance with sustainable winegrowing practices. Among the leading and fastest growing wine companies in America, the DFV Wines portfolio includes Gnarly Head, Black Stallion Estate Winery, Noble Vines, HandCraft Artisan Collection, Bota Box, Massimo, Irony, Domino and Twisted.

DFV Wines is looking for a high energy individual with an entrepreneurial drive to succeed and a passion for the wine industry to act on own initiative as a Brand Manager. The Brand Manager will build equity for his/her brands in the marketplace by developing and executing brand plans that enable DFV Sales and Trade partners to meet distribution and depletion objectives. Reporting to and working closely with the Sr. Portfolio Manager, this position is responsible for managing all aspects of the marketing mix including product positioning, packaging, POS development, promotion, tracking of pricing actions, and all trade and consumer communication. The Brand Manager will work closely with Sales, Strategic Insights, Finance, Operations and Winemaking to implement plans to meet DFV Wines’ annual and long-term financial goals.

Duties/Essential Job Functions:
•Accountable for shipments, depletions and optimizing results by selling channel
•Analyzes product, category, consumer and market dynamics to develop annual brand plans that ensure long-term brand growth
•Participates in the annual strategic planning cycle
•On-going financial and brand analysis, including recommending products, pricing, and channel strategies
•Develops portfolio budgets that effectively and efficiently execute key brand strategies, and manages spend within budget
•Develops and maintains brand standards and annual plans with clear brand positioning and execution guidelines
•Consults with Finance to include system-wide pricing, price promotion, price/volume/mix analysis, and variance to plan analysis
•Provides appropriate marketing inputs to Finance and Operations, ensuring optimal supply
•Monitors supply chain dynamics to ensure optimal vintage transitions and monitors system-wide inventory levels
•Acts as the creative force and the passionate brand ambassador to internal and external constituents
•Directs activities in public relations, creative functions, and event management
•Plans and executes line extensions and product launches
•Builds collaborative relationships with Sales, Finance, Winemaking and Operations

Qualifications:

The ideal candidate has a Bachelor’s in Marketing or related field (required) with an MBA preferred.  Minimum of 5 years marketing experience in the U.S. table wine industry and/or classical CPG marketing, with wine industry experience strongly preferred.  Exceptional analytical, problem-solving, creative, and organization skills required, demonstrated by the ability to make timely and sound decisions.  The selected candidate must have seasoned management of all aspects of the marketing mix including pricing, promotion, packaging, products, channel, consumer, creative, as well as competitive analysis and consumer response.  Considerable knowledge of table wine styles and winemaking principles is a must, along with the ability to act as a brand leader to internal and external constituents given sufficient breath of industry knowledge and experience.  Requires impeccable written, verbal and large group presentation skills, with strong attention to detail, initiative and ability to multi-task.  Advanced computer skills (Excel, PowerPoint, Word) required with experience in Diver a plus.

Company Benefits:

Delicato offers its employees a very generous and comprehensive benefits package. The core health insurance components include medical, dental and vision, where Delicato covers nearly the entire cost for employees and a large percentage for dependents. Additional health benefits include life, disability and flexible spending accounts. Other benefits include 401(k) with generous company match, discretionary profit sharing, paid time off (PTO), paid holidays, wine & merchandise discounts, tuition reimbursement, gym discounts & many more.