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Marketing Operations Team Lead

Location: KBM Group - Chicago, IL
Job Code: 3390
# of openings: 1



This is a position within the Marketing Operations department of the Database Marketing Services business unit of KBM Group. This individual leads a team of two or more consultants that support clients’ marketing activities.

Duties / Responsibilities:

Under the supervision of an on-site Account Manager, this individual performs the following functions:

  • Work with clients and KBM Group personnel to understand client’s marketing strategy
  • Work directly with client marketing personnel to obtain and understand requirements for marketing campaigns to be executed in direct mail and email marketing channels.
  • Work with two or more team members to assign, manage, and ensure quality of the marketing campaigns completed by the team.
  • Use software tools, primarily Unica Campaign, to build and execute multi-channel campaigns by following established processes
  • Understand campaign and reporting best practices, and recommend these practices to clients and KBM personnel when appropriate
  • Troubleshoot and resolve problems or issues with campaign and/or reporting software used by KBM personnel and/or clients

Minimum Business Skills:

  • Demonstrated ability to act as a primary interface with client personnel or marketing personnel.
  • Strong understanding of marketing concepts and/or industry experience in a transportation / airline vertical market.
  • Ability to effectively lead a team of two or more Marketing Operations Consultants. Two to five years experience leading team members is desired.
  • Problem solving skills and ability to work independently with clients
  • Good communication skills, in both verbal and written English, with ability to translate technical concepts to business users
  • Service-oriented
  • Ability to multi-task and self-motivate
  • Ability to build and maintain team relationships across geographic areas (client and various KBM Group offices)
  • Good interpersonal skills

Minimum Technical Skills:

  • Two years’ experience with Unica Campaign, or equivalent experience with other marketing campaign tools such as Responsys, Alterian, Epiphany, Neolane, Conversen.
  • Knowledge and experience deploying email campaigns
  • Familiarity with HTML
  • Familiarity with basic database concepts
  • Familiarity with Structured Query Language (SQL), including experience with join and aggregate data functions


  • Experience with multi-channel and digital marketing deployment (email, search, landing pages, SMS, APIs)
  • Other directly-related job or academic experience is a plus

Essential Physical Functions:

  • Must have the physical ability to use a computer with mouse and keyboard
  • Must be capable of viewing a computer screen
  • Must be able to remain at a computer terminal for extended periods of time while performing assigned tasks
  • Must be able to commute to a local office in Chicago

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