Search Engine Optimization (SEO/SEM) Analyst

Location: ICC
Job Code: SEO-ICC-01
# of openings: 1

Description

Search Engine Optimization (SEO/SEM) Analyst

The SEO/SEM Analyst will be responsible for planning, optimizing, implementing and analyzing natural and paid search engine marketing activities. This position is key to future growth and will be responsible for the daily management of our pay-per-click (PPC) and search engine optimization (SEO) strategy development and tactical execution activities.

The ideal candidate must possess a keen understanding of online marketing, ideally in the pharma space, with a strong background in PPC and SEO management. This role requires the ability to operate on both a strategic and tactical level, touching all aspects of the search marketing roadmap including keyword management, creation of campaign messaging, linking strategies, bidding strategies, creative testing, analytics/reporting, and campaign optimization.

Key Functional Areas of Responsibility

  • Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities

  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages

  • Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific

  • Manage day-to-day search marketing activities across multiple search engines (Google, Yahoo, MSN, Bing, etc.) including campaign planning, implementation, budget management, performance review, and optimization of paid search campaigns

    • Responsibilities include keyword research (discovery and expansion), review and editing of creative copy (titles and descriptions), review and analysis of web site performance metrics, and optimization of campaigns

  • Help create and support marketing content to socialize and use for social media purposes

  • Implement link building campaigns in coordination with client SEO goals

  • Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals

  • Keep pace with SEO, search engine, social media and internet marketing industry trends and developments

  • Research and administer social media tools in support of clients’ social media strategy

  • Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals

  • Monitor and evaluate search results and search performance across the major search channels

  • Communication to team and management on project development, timelines, and results

  • Work closely with the other team members to meet client goals

Professional Competencies

  • Passion for SEO/SEM and internet marketing

  • Outstanding ability to think creatively and identify and resolve problems

  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere

  • Ability to clearly and effectively articulate thoughts and points

  • High levels of integrity, autonomy, and self-motivation

  • Excellent analytical, organizational, project management and time management skills

Professional Skills & Qualifications

  • Four-year degree is required

  • 2-3 years experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)

  • Proficiency in MS Excel, PowerPoint, and Word

  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool

  • Experience working with popular keyword tools (Google, WordTracker, Keyword Discovery, etc)

  • Experience working with CMS and building/administering content in CMS environments

  • Desired: Knowledge of HTML/CSS and website administrations

 

ORGANIZATION OVERVIEW:

ICC Lowe is one of the largest and most respected pharmaceutical advertising agencies in the industry, part of the Interpublic Group – one of the world’s leading media holding companies, with offices in over 100 countries. One of the largest and most influential networks in the healthcare communications industry, ICC Lowe was founded over 25 years ago on the seamless integration of three core disciplines – medical, marketing, and creative. In fact, the “I” in ICC Lowe stands for “Integrated”. We simply connect the right people with the right skills who know to work together to get great results. What that creates is a following from some very happy clients. At ICC Lowe, ingenuity and authenticity are never at odds. In fact, they serve as the chemistry set for our work. Whether our work is digital, educational, promotional, or a mixture of media, the experience is a true balance of information and emotion—designed to connect with our customers in a way they can trust.

For more info, please visit www.facebook.com/icclowe

 

ICC Lowe is an Equal Opportunity/Affirmative Action employer, M/F/D/V. All qualified individuals are encouraged to apply and will receive consideration without regard to race, color, gender, gender identity or expression, sexual orientation, national origin, age, religion, creed, disability, veteran status or any other factor which cannot lawfully be used as a basis for an employment decision.





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