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PPC Digital Marketing Specialist

Location: Toronto
Job Code: QT447
# of openings: 1



We’re looking for our next search engine marketing master. Is that you?

Move over 4 Ps of marketing, the 3 Cs of marketing are here – Creativity, collaboration and challenge! You will find them right here in the Marketing department at Questrade.

And where does the PPC Digital Marketing Specialist fit into this?

The purpose of the PPC Digital Marketing Specialist is to drive new client acquisition through a variety of digital platforms with a focus on optimizing acquisition metrics such as cost per click (CPC), click-through rates (CTR), conversion rates, cost per acquisition (CPA), ROAS, and ROI by channel and media campaign.

What’s it like working as a PPC Digital Marketing Specialist at Questrade?

As the PPC Digital Marketing Specialist you will support Questrade’s online advertising programs (search and display), working with relevant stakeholders and executing against strategies to realize identified goals. You will plan, setup and execute online advertising campaigns within specified budgets and provide an ongoing analysis and improve search and display marketing campaigns. You will provide the day to day management and optimization of online advertising efforts (search, display). You’re responsible for the development and execution of online advertising campaigns to generate qualified leads and deliver continuous growth and improvement against key metrics.

Need more details? Keep reading...

We’ll refer to you as the online advertising guru. You will plan, manage and execute PPC campaigns, including but not limited to account setup, organization, ongoing management, budgets and performance testing/optimization. You will execute and manage paid online marketing campaigns across various platforms, including but not limited to search, display and social advertising. You will develop, maintain and optimize existing and future online advertising campaigns, while working on keyword research and ad copy development. You will work with our technology teams, project managers and the communications team to develop campaign assets (banners, text ads). Using Adobe Analytics and Google Analytics, you will track, measure, evaluate and optimize online advertising performance. You’re responsible for developing and maintaining campaign level reporting, deploying performance tracking and analytics, and generating campaign reports on a regular basis. You will continually look for insights to improve future campaign performance and proactively research campaign issues and formulate actionable solutions from your findings. In addition, you will manage campaign expenses, stay on budget, estimate monthly costs and reconcile discrepancies.

You’re the subject matter expert when it comes to online advertising and will share your knowledge with the team, while using it to address current business challenges. You will monitor PPC trends, best practices and techniques to ensure correct account spend/growth and identification of new opportunities. You have the knowledge and desire to continuously develop your skills in performance digital marketing and advertising channels, including: display advertising, SEM, SEO, social media, and mobile marketing. You keep current with industry best practices to stay ahead of the curve. You’re a true team player and will actively participate in and support with other projects when required.

So are YOU our next PPC Digital Marketing Specialist? You are if…

You’re proud to be Google Adwords certified and have close to 3 years of hands-on experience in managing paid search and display advertising campaigns. You possess a degree in business, advertising or online marketing or have equivalent experience in a digital agency. You have proven PPC skills, optimization and bid management techniques. You pride yourself with the ability to work autonomously and take the initiative to research PPC issues and formulate tangible solutions. You’re comfortable with online metrics, web terminology, measurement and online advertising. Excel and PowerPoint come second nature to you. You know what web analytics is all about and are able to communicate the success and profitability of online campaigns. You’re a go-getter and take ownership of tasks to drive projects through to completion. You’re an effective communicator, problem-solver and decision-maker, which still holds true in high-pressure situations. You’ve mastered the art of managing your workload efficiently while maintaining quality, attention to the finer details, and following established processes and procedures. You’re willing to multi-task and are flexible to take on varied responsibilities. What would make us a better match? You have working knowledge of web technologies (HTML, JavaScript, CSS, PHP). You may even have a secret passion for the financial services industry!


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