SUMMARY
The Marketing Specialist will mainly write and edit content for ads, promotional pieces, brochures and the corporate web site. They will also be responsible for creating content for social media platforms. Occasionally, they will be asked to support other tasks such as marketing campaign set up, marketing reports, data entry and updates within our Marketing Automation Platform and CRM.
RESPONSIBILITIES
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Will be given writing assignments based the marketing communications plan deliverables.
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Most writing assignments will be in the form of email promotions and ads. They will be directed to contact the product line expert to get details.
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Other major writing assignments will include writing copy for the corporate web site, social media content such as blog posts where the writer will be expected to contact the product line experts to gain insights into keeping the copy up to date and relevant.
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Copy editing assignments include editing product collateral, white papers and engineering application notes.
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Will be supporting marketing campaign planning and creation through our Eloqua marketing automation platform
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Data entry and updates to the Marketing Automation Platform and CRM
SKILLS
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Good written communications skills is a must
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Good editing skills is key
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Insights into the embedded computing market are an asset
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Writing for software and hardware related topics is an asset
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Self starter and motivator. This position will be given a number of assignments to execute on. Each project will not be managed directly. The person in this role will be expected to move on to the next project once the current one is completed.
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Ability to multitask and meet deadlines
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Good knowledge of marketing best practices, social media, lead generation and analytics are an asset and ability to make improvement recommendations and contribute to the success of our campaign effectiveness is required.
EDUCATION/EXPERIENCE
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Degree or diploma in marketing and/or communications is an asset
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5 years experience with copy writing / technical writing or equivalent experience
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Eloqua product experience is considered a strong asset but any marketing automation product experience would also be considered
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Have an affection for analytics, acute attention to detail and proclivity towards a data driven culture
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In depth knowledge of Marketing Automation, CRM and social media
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Demonstrated effective communication and presentation techniques
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Energetic, creative and dynamic thinker, independent, articulate as well as outgoing and personable
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