Social Media Manager

Location: Markham - Head Office
Employment Type: Full-Time Regular
Department: Customer Experience (Corporate Relations)
# of Openings: 1


The Social Media Manager is accountable to develop the road map for business use of our social media properties and drive outcomes that benefit the business goals of Allstate Canada Group, with a main focus on our Allstate consumer brand. You will build out our social properties and be a key part of our integrated digital strategy.  Working with the support of our public relations, marketing and online experience teams, you will provide the overall leadership for both strategy development and execution of this work.

Key Areas of Accountabilities:

  • Creation and execution of strategic road map for social media integration and its connection to corporate business goals by determining framework for Allstate’s community and social media strategy,
  • Align and leverage opportunities for editorial and community development efforts,  
  • Develop, integrate and monitor the performance of social media tactics and performance against defined business targets and goals for Allstate’s integrated digital management strategy
  • Work closely with content providers throughout the company to best leverage editorial development with a goal to improve online business
  • Collaborate with internal stakeholders to foster customer acquisition, retention and cross-sell that supports conversion and monetization
  • Measurable search improvements,
  • Establish best practices and road map for Allstate agency and field distribution participation in social media

Specific accountabilities

  • Business Lead for project execution within web program for Allstate
  • Initiate, co-ordinate and consult on social media campaigns and/or social components of integrated digital campaigns
  • Monitor, analyze and produce reports that measure the impact of social media, content and organic search programs
  • Oversee the management of a Blogger outreach program and ensure the maintenance of an active brand ambassador network to spread the word
  • Manage relationship with external vendors in support of social and search tactics and goals
  • Work with our broker companies to ensure best practice and optimization of their social and content strategies and online plans
  • Monitor and advise on trends in online community tools, trends and applications
  • Monitor the competition and be aware of market changes and developments
  • Act as liaison with Allstate's Canada's parent U.S. social media team(s)

Qualifications and Experience

  • Minimum of 3 years of proven successful business activity in social media
  • At least 5 years of strategy development and execution in relevant or related field (journalism, web program development, marketing or public relations)
  • Strong project management and organisational skills
  • Advanced knowledge and understanding of social media platforms and their respective participants and how they can be deployed in different scenarios
  • Knowledge of blogging ecosystem relevant to the financial/insurance industry
  • Proven experience leading social and online community projects to successful deployment
  • Ability to effectively communicate information and ideas in written and verbal format to many levels of audiences, including at the Board of Director level
  • Strong consultative and influencing skills along with proven ability to build and maintain effective relationships;
  • Strong corporate writing background and/or editorial planning for journals, online blogs etc. as well as experience in building online and/or offline communities or circulation databases;
  • Knowledge of search engine optimization and how it integrates with public relations and marketing
  • Data analysis and reporting capabilities,
  • Relevant software skills and knowledge of CMS systems an asset
  • French an asset




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