Senior Analyst Marketing Analytics

Location: Axcess Financial Services, Decision Sciences Department- FOR0041
ID name: 14891
# of openings: 1

Description

 

General Function: The Senior Analyst of Marketing Analytics will support Axcess Financial’s global, retail, credit businesses. The Senior Analyst will provide leadership in building and implementing targeting and customer value enhancement solutions. The Senior Analyst will lead/supervise projects including but not limited to the following: marketing response/conversion scores, customer lifetime value predictions, and marketing mix modeling.  The Senior Analyst will use champion/challenger and design of experiments (DOE) methods to deliver empirically based solutions.  The Senior Analyst will provide leadership in project design and project management from inception through post implementation monitoring.  The Senior Analyst will supervise and mentor less experienced analysts and help to develop a highly productive team.

Essential Duties & Responsibilities:

Marketing Analytics:

  • Lead predictive modeling and analytics projects from inception through post-implementation monitoring.  Projects to include:
    • Marketing mix modeling to drive continual improvement to promotional activities across multiple media channels (email, SMS, direct mail) to support multiple credit products (cash advance, installment loans, title loans) in multiple countries
    • Loan conversion propensity models
  • Generate and test ideas to use new modeling and analytical methodologies to improve marketing accuracy
  • Research and evaluate internal/external data sources to increase value of marketing related predictive modeling and analytics

Collaboration / Internal Consultancy:

  • Own, build, and continually improve relationships with internal customers
  • Convincingly communicate with internal customers and senior management to explain the benefits, limits, and requirements for proposed marketing solutions
  • Collaborate with other business functions to develop and implement analytical and modeling solutions

Policy Development / Thought Leadership:

  • Collaborate with multiple user and operations groups to develop and implement the effective policies for the US and Global sales, marketing and customer relationship management programs
  • Contribute to senior‐level management discussions and decision making sessions when necessary
  • Provide intellectual leadership and analytical support to business leadership in efforts to develop new products and to drive continual improvement throughout the customer/product life cycle (targeting, CRM)

Supervisory Responsibilities: May lead the work of less experienced staff: Statistical Analysts

 

 

Skills Description

Skills Description
Minimum Knowledge, Skills and Abilities Required:
3+ years experience using analytics to drive improvement of marketing activities
3+ years experience (post graduation of M.S./Ph.D.) building predictive models using linear regression, logistic regression, and decision tree methodologies
3+ years experience with SAS and SQL programming
Masters degree in quantitative discipline (e.g., Statistics, Operations Research, Economics, Engineering)
Strong communication skills to present project plans and results to senior management
Strong business intuition to identify opportunities to apply modeling/analytics to drive value for internal customers
Strong project management skills with experience managing multiple simultaneous projects
Living in, or willing to relocate to, Cincinnati, Ohio

Knowledge, Skills and Abilities Preferred:
Experience in analytical customer relationship management
Experience in consumer financial services
Superior communication skills and the ability to collaborate and build consensus among varied business leaders
Experienced in working within fast-paced/management consulting role analyzing a problem, adding value, and moving on

Working Conditions:
Normal office environment
Extended viewing of computer screens
Limited Travel may be required


Previous Applicants:

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