Regional Category Manager - Advertising Production & MarComms - LatAm

Description

Company Overview

SABMiller Procurement GmbH was formed to manage the global procurement activities of SABMiller plc, one of the world’s largest brewers with brewing interests and sales and distribution agreements spanning six continents. 

Located in Steinhausen in the Canton of Zug, Switzerland, SABMiller Procurement creates value for its customers and investors through excellence in procurement across an extensive range of commodities and components, including brewing materials, packaging materials, capital equipment, marketing materials and other assets and business consumables and services.

Whilst the operation is centered in Zug and SABMiller Procurement will provide the strategic leadership of the business, the organization also comprises three regional teams dispersed across the international customer and supplier network. Forming part of the overall international matrix structure, these teams are located in Johannesburg (South Africa), Miami (US) and Baar (Switzerland).  When fully established, the business is expected to employ in excess of 120 staff, representing a highly complex, multi-cultural workforce comprised, in many instances, of international leaders in their procurement field. SABMiller Procurement will be characterized by its intellectual and analytical rigour, strategic focus backed up by executional excellence and relentless drive for value creation for its customers.The creation of the required structures to support this global procurement organization and to develop the optimal sourcing strategies is now well underway.  A critical component of this focuses on securing, retaining and developing the required talent referred to above and developing and embedding an appropriate employment infrastructure and culture to underpin the fulfillment of the company’s highly demanding goals.

1. Key Purpose Statement

Lead on the execution of procurement and supply management activities for Latin America Marketing Communications (MarComms) and Advertising production, under the guidance of the global category manager for advertising production

• Team with key stakeholders in Marketing to support overall local and regional business/marketing objectives. Recommend and embed associated ways of working responsibilities.
• Refine and implement the regional procurement strategies for Marketing Communications and key performance criteria based on the global category strategy
• Selection, negotiation, contracting and performance management of regional agencies and production suppliers
• Work with local/regional marketing and procurement to recommend/lead agency and production sourcing; establish documented ways of working and best practices
• Work with local markets to benchmark & ensure best practice supplier tendering, negotiation, contracting and performance management for agency services in the region
• Deliver other local/regional MarComms sourcing activities as relevant
• Manage and report the regional MarComms procurement project list to relevant stakeholders to ensure delivery
• Coach and train local buyers as appropriate

(This is a new role and once advertising production has been established, it is most likely the jobholder will get involved with regional sourcing strategies and negotiation for ATL/BTL agencies. Support and co-ordination for media and market research may also be required so flexibility in role is also required.)

2. Key Dimensions

The Regional Category Manager will be responsible for providing:

•  Sourcing Strategy Execution
• Stakeholder alignment
•  Project planning and oversight
• Risk Management
• Supplier Management
• Negotiation and Procurement services
• Spend of $45million
• Coaching/sharing best practice

3. Outputs and Accountabilities

The Role

• Provide strategic purchasing of advertising production directly or with local buyers, maximising value for money for the brand budget holders and aligning with business/marketing strategies.
• Benchmarking and enabling best in class agency services contracting and performance management across the region.
• Own and update the overall Marcomms project list for the region
   

He/she is the resident expert for advertising production and agency services procurement in the region, establishing and facilitating best practices. He/she will need to identify and gain stakeholder support and alignment for projects, deliver benefits, manage quality, risk and innovation by developing negotiation strategies, leveraging scale and manage agencies, working closely with marketing, both regional and local.

Key Responsibilities

Strategy

• Under the guidance of the GCM, define regional sourcing & negotiation strategy with action plan
• Learn from local markets & both input to and apply most relevant elements of global strategy/best practice
• Ensure measures, controls & reporting are in place to track successful project implementation
• Establish, maintain and continuously develop marketplace knowledge, trends and innovations.
• Evaluate/recommend the use of any key buying techniques such as auctions, barter, etc.
• Actively input to global production and agency services strategies

Operation

• Implement the strategy to negotiate regional contracts with Production Houses and other service providers
• Training and tracking of best in class procurement of agency services
• Co-ordinate Supplier compliance and performance management through KPI tracking, agency/supplier reviews and selection of consultants/auditors
• Uphold internal and external policies, regulations and laws especially for tax and compliance to SABMiller policy on consumer communications
• Maintain and communicate regional production plan to enable forward visibility of opportunities
• Ensure stakeholder and internal SABMiller Procurement approvals as required
• Own the overall Forecast and report on MarComms projects and benefits, with clients, finance and procurement

Team

• Collaborate/align with regional and local marketing  teams as required.
• Collaborate/align with global and local procurement teams as required.
• Be considered as “one of the regional Marketing hub team”
• Coach and train local marketers and buyers on sourcing processes as relevant

Reporting lines

Direct: Global Category Manager for Agency Production

4.  Competence Requirements

Knowledge and Experience Required

• An appropriate Bachelor’s degree and related qualification is essential
• Experience in Marketing Communications procurement
• Experience in Advertising Production and Agency Services cost management
• Experience of stakeholder management in a multi-national organisation
• Appreciation and understanding of key levers to maximise marketing effectiveness
• Experience of a full range of Procurement tools, techniques and accountabilities ranging from supplier management, category analysis; and demand management.
• Scope of work definition/general purchasing terms and conditions

Skills and Attributes Required

• Drive for results
• Excellent self-management practices and priority setting
• Strong negotiation skills
• Good communicator across all levels within and external to the organisation
• Customer focused mind-set and approach
• Demonstrable problem solving skills with an ability to manage complexity
• Flexible, adaptable and pragmatic
• Fluent English and Spanish essential