Director of Analytics

Location: Los Angeles
Company Order Number: TBD
# of openings: 1

Description

Are you a thought leader? Put your web strategy experience to use in a dynamic environment with opportunities to influence the evolution of web analytics as it relates to global campaigns for our clients. Our analysts work closely with our creative, development and client relationship teams to deliver exceptional, results-driven work that is based on insightful analytics data. We’re looking for passionate, number-crunching aficionado to join our team. Are you the one?

 

Responsibilities:

  • Helping clients define web channel goals and key drivers.

  • Determine appropriate metrics to measure goals.

  • Create and deliver custom Scorecards based on site goals to measure website performance.

  • Analyze web analytics data as well as other on- and offline data to evaluate site performance.

  • Discover underperforming areas of sites, identify opportunities to improve site performance.

  • Collaborate with usability experts, IA specialists, designers and developers to recommend solutions to the problems identified.

  • Define A/B/MVT test scenarios and success metrics.

  • Perform monthly analysis of client’s site performance, delivering recommendations to improve performance.

 

Required Skills:

  • Web Strategy Background (5+ years).

  • Excellent communication & presentation skills.

  • Experience working with senior managers and executives.

  • Data skills and experience are a must. Strong familiarity with behavioral and attitudinal data sets.

 

Ideal Candidate has:

  • Direct response marketing or CRM.

  • Experience managing a team.

  • Web Analytics: Omniture, HBX, WebTrends, Google Analytics and/or other web analytics tools.

  • Ad serving tools: DoubleClick, Atlas.

  • Social monitoring tools: Visible Technologies, Nielsen BuzzMetrics, Radian6, TNS Cymphony and other tools.

  • Agency background.

  • Strong, working familiarity with statistics and statistical concepts.

  • Benchmarking - industry, competitive and/or vertical views.

  • A/B/MVT Testing.

  • Experience in the telecommunication services and device markets are also a plus.

 

POSSIBLE is a global interactive agency that employs the most talented, agile and influential minds in the industry. The success of every one of our projects hinges on both the strength of our ideas and the strength of our client relationships.

 





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