Brand Marketing Manager

Location: Los Angeles, CA - Headquarters
Referral Program Level: not eligible
Department: Marketing

Description

Beats is looking for an experienced Brand Marketing Manager that will fully develop and execute effective marketing strategies to meet company objectives. He/she will have experience in leveraging consumer and customer insights, market conditions, and competitor data to inform marketing plans.  Additionally, our brand-marketing manager will be an expert in leading development of marketing plans and briefs in order to align senior leadership and sell in ideas.   

RESPONSIBILITIES:

  • Conceptualize and develop effective marketing strategies
  • Direct development of marketing plans and briefs
  • Conduct evaluation of execution during and after campaign launch
  • Oversee junior members of marketing team by clearly stating goals and objectives; maintaining open communication; and motivating to accomplish tasks
  • Lead creative process for marketing campaigns; deliver critical analysis based on consumer insights and campaign objectives; present recommendations to senior leadership and gain alignment in order to stay on timeline
  • Demonstrate technical marketing skills and high-levels of company product knowledge
  • Develop and deliver campaign recaps, updates and brand reporting with accuracy and on time; recommendations for future execution
  • Develop and manage annual marketing plan and budget.  This should detail the year’s activity to meet agreed-upon company objectives.
  • Manage relationships with outside media/PR agencies
  • Prepare and submit to leadership regular performance updates, will include:
    • Beats product mix performance and trends
    • Competitive product mix performance and trends
    • New product performance targets and tracking
    • Consumer insights
  • Lead market research in order to identify market requirements and opportunities for current and future products
  • Execute all initiatives through direct reports and close management of outside agency partners
  • Analyze and make recommendations for potential strategic partner relationships for product lines and promotions
  • Lead execution of events to light up the brand and/or product to further brand storytelling and product marketing initiatives
  • Track, analyze, and present customer and business metrics to marketing leadership with thorough insights on impact to company and clear recommendations on how to move forward
  • Build trust, collaborate/value others, communicate effectively (written and oral), drive execution, foster innovation, solve problems creatively and demonstrate high integrity

EDUCATION AND/OR EXPERIENCE:

  • Bachelors degree, MBA preferred
  • Must have at least 5 years of relevant Brand PR/marketing experience
  • Global/international brand experience a plus

REQUIREMENTS & EXPECTATIONS:

  • World class marketing campaign experience a MUST
  • Creative and production experience essential
  • Highly adaptive and proactive problem solving critical to success
  • Attends and works Beats events (domestic and international travel expected)
  • Adheres to all requirements for confidentiality of corporate, strategic and marketing information
  • Communicates effectively and courteously with all contacts -- internal and external
  • Organizes workload throughout the day to meet project timelines and deadlines
  • Uses personal car to travel to business engagements; may travel out of town on business
  • Must have clean criminal and driving record, current license, passport, and car insurance
  • Works evening and weekend hours as needed to meet deadlines and works effectively under high level of pressure and demanding time lines
  • Assists with other duties as assigned on a regular or occasional basis

COMPUTER & EQUIPMENT SKILLS:

  • Has excellent knowledge of computer operations and software on both MAC plus and PC and works with a high degree of accuracy
  • Expert level user of Microsoft Office, Adobe Creative Suite; uses Internet and email programs proficiently
  • Expert with Wiredrive and online tools


Beats by Dr. Dre is an Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, protected veteran status or status as an individual with disability.

*LI-LP1



Job Type: Full time

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